Hyper colored sunsets may help spice up our Instagram feeds, but they're the only good thing to come out of pollution. Through poor decisions and a lack of accountability, consumerism is quickly degrading the environment in which we reside and recreate. While we recognize commerce is a part of our everyday lives, we started PNW Components with sustainability in mind, aiming to deliver our vision for performance bike components to you in a way we can collectively celebrate.
As inhabitants of this planet, it’s our responsibility to continually seek ways to reduce our impact on the climate. Which is why we’re happy to announce our partnership with Cooler, an organization devoted to battling climate change. This partnership is one step towards neutralizing our carbon footprint, guaranteeing each purchase you make with us contributes to this goal.
So How Does Cooler Work?
When you make a purchase from our website, Cooler immediately determines the total carbon footprint of the items in your cart; from the earliest stages of production to the emissions of the vehicles used to ship your goods, every step in the process is accounted for. Cooler then uses funds raised from your purchase to buy pollution permits away from industrial polluters. Those permits are then officially retired from circulation, effectively limiting the amount of damage that can be done by those major polluters.
The money allocated towards purchasing pollution permits is used by the municipalities in which the permits are sold to further invest in clean energy. Information on these investments is publicly available and funds raised from the sale of pollution permits are often spent on habitat restoration, reducing consumer spending on energy, training workers in renewable energy industries, and fighting against the health impacts of major polluters.
What Does This Mean For All Of Us?
This partnership with Cooler is a step in the right direction for everyone involved. By producing and purchasing products with neutralized footprints, we can all sleep better at night knowing that we’re contributing to a healthier and happier world. Together, we can shape the future of this planet, benefitting cyclists for generations to come. We hope that next time you swing your leg over your bike you enjoy it a little bit more knowing that your purchase was carbon neutral and created positive change in the world.If you have questions about Cooler or any of our products, please reach out to us via email at firstname.lastname@example.org. Want to establish your own relationship with Cooler and contribute to a healthier planet? Contact Cooler here.